Mission of the Bank Provide high quality banking services to both traditional customers in industrial, construction, trade sectors as well as to customers in other sectors of economy by operating in step with ongoing economic development and trends. The Bank will continue its innovation policy by adopting new high quality banking services shaped to fully satisfy the changing needs of all the segments of target market, to improve the degree of confidence and transparency in bank-client relationship, to keep leaders position in Armenian banking system and to provide with maximum returns to the shareholders. Objectives of the Bank 1. Restore the leading position in the main sectors of Armenian financial market. 2. Develop retail business, remaining universal bank. 3. Increase assets efficiency by by improving the structure. 4. Build an effective personnel management system. 5. Implement a flexible risk management system. 6. Optimize IT infrastructure.